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.smart-env/event_logs/event_logs.ajson
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20 Work/Projects/2026/Lunii/01 - Project Plan.md
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## Governance
**Executive Sponsor:** Xavier
**Executive Alignment:** Mohammed
**Opportunity Lead:** Amadou
**External relationship / Lunii:** Amadou
### Contributors
- Education — educational positioning, reach and evidence
- Product — digital audience, usage and ecosystem
- Content — IP / universe selection
- Marketing — audience / brand data as required
## Current Phase
**Phase 1 — Partnership exploration**
Goal:
> Obtain sufficient interest from Lunii to enter formal discussions
> about a potential TFO × Lunii collaboration.
## Gate to Phase 2
Phase 2 begins only if Lunii expresses concrete interest in
exploring a collaboration.
Until then, we are **not designing the final product**.
20 Work/Projects/2026/Lunii/02 - Data Pack.md
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# TFO × Lunii — Data Pack
> **Purpose:** Gather the strongest evidence demonstrating why TFO is a valuable partner for Lunii.
## Key Numbers
|Metric|Value|Period|Source|Why it matters to Lunii|
|---|--:|---|---|---|
|TFO.org users|TBD|TBD|TBD|Demonstrates digital reach|
|Youth video views|TBD|TBD|TBD|Demonstrates consumption of youth content|
|Youth audience|TBD|TBD|TBD|Demonstrates access to target audience|
|Ontario reach|TBD|TBD|TBD|Demonstrates strength in core market|
|Canada outside Quebec|TBD|TBD|TBD|Demonstrates unique francophone reach|
## Digital Reach
### TFO.org
- Monthly users:
- Annual users:
- Video views:
- Youth content consumption:
- Mobile / tablet usage:
- Geography:
### Apps / OTT
- Installs:
- Active users:
- Viewing:
- Platforms:
- Relevant youth usage:
### Social
- YouTube:
- Instagram:
- TikTok:
- Facebook:
- Other:
## Educational Reach
### IDÉLLO
- Registered users:
- Teachers:
- Schools:
- School boards:
- Geographic reach:
- Usage:
### Education Network
- Ontario:
- Other provinces / territories:
- Partnerships:
- Relevant programs:
## Youth Content
|Property|Audience / Usage|Age|Recognition|Notes|
|---|--:|---|---|---|
|TBD|||||
|TBD|||||
|TBD|||||
## Francophone Canada
Evidence demonstrating TFO's position within francophone communities in Canada.
- Ontario:
- Outside Ontario:
- Schools:
- Fam
20 Work/Projects/2026/Lunii/03 - IP Shortlist.md
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# TFO × Lunii — IP Shortlist
> **Question:** Which TFO universes best demonstrate the potential of a TFO × Lunii collaboration?
## Selection Criteria
A strong candidate should ideally have:
- recognizable characters or universe;
- relevance to Lunii's target age;
- strong storytelling potential;
- ability to work without visuals;
- potential for interaction / choices;
- educational or discovery potential;
- existing audience;
- rights allowing exploration of another format.
---
## Candidate 1 — [Property]
### Audience
**Target age:**
**Existing reach:**
**Where it currently lives:**
### Universe
What makes this universe recognizable or interesting?
### Why it could work on Lunii
How could the universe naturally become an audio experience?
### Example
> One very short example of a possible Lunii experience.
### Educational Potential
### Evidence
### Rights / Constraints
- Rights status: TBD
- Audio adaptation rights: TBD
- Characters / talent considerations: TBD
### Assessment
**Fit with Lunii:** ⭐⭐⭐⭐⭐
**Audience strength:** ⭐⭐⭐⭐⭐
**Audio potential:** ⭐⭐⭐⭐⭐
**Educational potential:** ⭐⭐⭐⭐⭐
**Rights confidence:** ❓
---
## Candidate 2 — [Property]
Same structure.
---
## Candidate 3 — [Property]
Same structure.
---
## Wildcard — Francophonie canadienne
This does not necessarily need to be based on an existing TFO property.
### Concept
Interactive audio adventures allowing children to discover different francophone communities across Canada through storytelling.
Possible settings:
- Ontario français
- Acadie
- Manitoba
- Northern Canada
- Western Canada
### Why it matters
This could combine TFO's educational mission and knowledge of francophone Canada with Lunii's screen-free storytelling format.
---
## Recommended Shortlist
### 1. TBD
**Why:**
### 2. TBD
**Why:**
### 3. TBD
**Why:**
## Not Recommended
Properties considered but excluded, with reason:
20 Work/Projects/2026/Lunii/04 - Lunii Pitch.md
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# TFO × Lunii — Pitch
> # Les univers TFO prennent vie sans écran.
## Objective
At the end of the meeting, we want Lunii to think:
> **TFO could bring something valuable and distinctive to Lunii in Canada. We should explore this further.**
We are **not** trying to close a deal in this meeting.
---
# Storyline
## 1 — Les univers TFO prennent vie sans écran
**Message:**
TFO and Lunii have an opportunity to extend francophone children's universes beyond the screen.
**Visual:**
TFO × Lunii
**Say:**
TBD
---
## 2 — TFO
**Message:**
TFO is more than a television network.
We are a francophone educational media organization with a direct relationship with children, families and educators.
**Proof:**
- TBD
- TBD
- TBD
**Say:**
TBD
---
## 3 — Our Audience
**Message:**
TFO already reaches the children and families that could be relevant to Lunii's Canadian growth.
**Key numbers:**
- TBD
- TBD
- TBD
**Say:**
TBD
---
## 4 — Education
**Message:**
TFO brings something beyond content: an established relationship with the educational ecosystem.
**Key numbers:**
- TBD
- TBD
**Potential contribution from Education:**
TBD
---
## 5 — Our Universes
**Message:**
TFO has characters and universes that can live beyond video.
### Universe 1
TBD
### Universe 2
TBD
### Universe 3
TBD
---
## 6 — Why TFO × Lunii
### Lunii brings
- screen-free experience;
- audio storytelling expertise;
- interactive storytelling;
- direct relationship with families.
### TFO brings
- francophone youth universes;
- educational expertise;
- Canadian francophone perspective;
- audience and distribution;
- relationship with educators.
### Together
> **A new way for francophone children in Canada to experience stories and learning without another screen.**
---
## 7 — Imagine...
Pick ONE strong example.
### Example
**[TFO Universe] × Lunii**
The child recognizes a character from TFO.
But instead of replaying the television episode, they enter a completely new audio adventure.
They choose where to go.
They make decisions.
They discover.
They become part of the story.
> **Same universe. New story. No screen.**
---
## 8 — Let's Explore It Together
We are not arriving with a predetermined business model or finished product.
We believe there is enough strategic alignment between TFO and Lunii to explore what we could build together.
### The Ask
> **Would Lunii be interested in exploring a TFO × Lunii collaboration with us?**
## Meeting Outcome
- 🟢 Interested → define Phase 2
- 🟡 Interested, different direction → explore / adapt
- 🔴 No strategic fit → document learning and close
## Questions for Lunii
- What are Lunii's priorities for Canada?
- Which audiences are they trying to grow?
- How do they normally structure IP partnerships?
- What makes a content partnership attractive to them?
- Which TFO assets or capabilities interest them most?
- Would they prefer an existing IP, original concept, educational collection, or another model?