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+## Governance
+
+**Executive Sponsor:** Xavier
+**Executive Alignment:** Mohammed
+**Opportunity Lead:** Amadou
+**External relationship / Lunii:** Amadou
+
+### Contributors
+
+- Education — educational positioning, reach and evidence
+- Product — digital audience, usage and ecosystem
+- Content — IP / universe selection
+- Marketing — audience / brand data as required
+
+## Current Phase
+
+**Phase 1 — Partnership exploration**
+
+Goal:
+
+> Obtain sufficient interest from Lunii to enter formal discussions
+> about a potential TFO × Lunii collaboration.
+
+## Gate to Phase 2
+
+Phase 2 begins only if Lunii expresses concrete interest in
+exploring a collaboration.
+
+Until then, we are **not designing the final product**.
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+# TFO × Lunii — Data Pack
+
+> **Purpose:** Gather the strongest evidence demonstrating why TFO is a valuable partner for Lunii.
+
+## Key Numbers
+
+|Metric|Value|Period|Source|Why it matters to Lunii|
+|---|--:|---|---|---|
+|TFO.org users|TBD|TBD|TBD|Demonstrates digital reach|
+|Youth video views|TBD|TBD|TBD|Demonstrates consumption of youth content|
+|Youth audience|TBD|TBD|TBD|Demonstrates access to target audience|
+|Ontario reach|TBD|TBD|TBD|Demonstrates strength in core market|
+|Canada outside Quebec|TBD|TBD|TBD|Demonstrates unique francophone reach|
+
+## Digital Reach
+
+### TFO.org
+
+- Monthly users:
+    
+- Annual users:
+    
+- Video views:
+    
+- Youth content consumption:
+    
+- Mobile / tablet usage:
+    
+- Geography:
+    
+
+### Apps / OTT
+
+- Installs:
+    
+- Active users:
+    
+- Viewing:
+    
+- Platforms:
+    
+- Relevant youth usage:
+    
+
+### Social
+
+- YouTube:
+    
+- Instagram:
+    
+- TikTok:
+    
+- Facebook:
+    
+- Other:
+    
+
+## Educational Reach
+
+### IDÉLLO
+
+- Registered users:
+    
+- Teachers:
+    
+- Schools:
+    
+- School boards:
+    
+- Geographic reach:
+    
+- Usage:
+    
+
+### Education Network
+
+- Ontario:
+    
+- Other provinces / territories:
+    
+- Partnerships:
+    
+- Relevant programs:
+    
+
+## Youth Content
+
+|Property|Audience / Usage|Age|Recognition|Notes|
+|---|--:|---|---|---|
+|TBD|||||
+|TBD|||||
+|TBD|||||
+
+## Francophone Canada
+
+Evidence demonstrating TFO's position within francophone communities in Canada.
+
+- Ontario:
+    
+- Outside Ontario:
+    
+- Schools:
+    
+- Fam
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+# TFO × Lunii — IP Shortlist
+
+> **Question:** Which TFO universes best demonstrate the potential of a TFO × Lunii collaboration?
+
+## Selection Criteria
+
+A strong candidate should ideally have:
+
+- recognizable characters or universe;
+    
+- relevance to Lunii's target age;
+    
+- strong storytelling potential;
+    
+- ability to work without visuals;
+    
+- potential for interaction / choices;
+    
+- educational or discovery potential;
+    
+- existing audience;
+    
+- rights allowing exploration of another format.
+    
+
+---
+
+## Candidate 1 — [Property]
+
+### Audience
+
+**Target age:**  
+**Existing reach:**  
+**Where it currently lives:**
+
+### Universe
+
+What makes this universe recognizable or interesting?
+
+### Why it could work on Lunii
+
+How could the universe naturally become an audio experience?
+
+### Example
+
+> One very short example of a possible Lunii experience.
+
+### Educational Potential
+
+### Evidence
+
+### Rights / Constraints
+
+- Rights status: TBD
+    
+- Audio adaptation rights: TBD
+    
+- Characters / talent considerations: TBD
+    
+
+### Assessment
+
+**Fit with Lunii:** ⭐⭐⭐⭐⭐  
+**Audience strength:** ⭐⭐⭐⭐⭐  
+**Audio potential:** ⭐⭐⭐⭐⭐  
+**Educational potential:** ⭐⭐⭐⭐⭐  
+**Rights confidence:** ❓
+
+---
+
+## Candidate 2 — [Property]
+
+Same structure.
+
+---
+
+## Candidate 3 — [Property]
+
+Same structure.
+
+---
+
+## Wildcard — Francophonie canadienne
+
+This does not necessarily need to be based on an existing TFO property.
+
+### Concept
+
+Interactive audio adventures allowing children to discover different francophone communities across Canada through storytelling.
+
+Possible settings:
+
+- Ontario français
+    
+- Acadie
+    
+- Manitoba
+    
+- Northern Canada
+    
+- Western Canada
+    
+
+### Why it matters
+
+This could combine TFO's educational mission and knowledge of francophone Canada with Lunii's screen-free storytelling format.
+
+---
+
+## Recommended Shortlist
+
+### 1. TBD
+
+**Why:**
+
+### 2. TBD
+
+**Why:**
+
+### 3. TBD
+
+**Why:**
+
+## Not Recommended
+
+Properties considered but excluded, with reason:
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+# TFO × Lunii — Pitch
+
+> # Les univers TFO prennent vie sans écran.
+
+## Objective
+
+At the end of the meeting, we want Lunii to think:
+
+> **TFO could bring something valuable and distinctive to Lunii in Canada. We should explore this further.**
+
+We are **not** trying to close a deal in this meeting.
+
+---
+
+# Storyline
+
+## 1 — Les univers TFO prennent vie sans écran
+
+**Message:**
+
+TFO and Lunii have an opportunity to extend francophone children's universes beyond the screen.
+
+**Visual:**
+
+TFO × Lunii
+
+**Say:**
+
+TBD
+
+---
+
+## 2 — TFO
+
+**Message:**
+
+TFO is more than a television network.
+
+We are a francophone educational media organization with a direct relationship with children, families and educators.
+
+**Proof:**
+
+- TBD
+    
+- TBD
+    
+- TBD
+    
+
+**Say:**
+
+TBD
+
+---
+
+## 3 — Our Audience
+
+**Message:**
+
+TFO already reaches the children and families that could be relevant to Lunii's Canadian growth.
+
+**Key numbers:**
+
+- TBD
+    
+- TBD
+    
+- TBD
+    
+
+**Say:**
+
+TBD
+
+---
+
+## 4 — Education
+
+**Message:**
+
+TFO brings something beyond content: an established relationship with the educational ecosystem.
+
+**Key numbers:**
+
+- TBD
+    
+- TBD
+    
+
+**Potential contribution from Education:**
+
+TBD
+
+---
+
+## 5 — Our Universes
+
+**Message:**
+
+TFO has characters and universes that can live beyond video.
+
+### Universe 1
+
+TBD
+
+### Universe 2
+
+TBD
+
+### Universe 3
+
+TBD
+
+---
+
+## 6 — Why TFO × Lunii
+
+### Lunii brings
+
+- screen-free experience;
+    
+- audio storytelling expertise;
+    
+- interactive storytelling;
+    
+- direct relationship with families.
+    
+
+### TFO brings
+
+- francophone youth universes;
+    
+- educational expertise;
+    
+- Canadian francophone perspective;
+    
+- audience and distribution;
+    
+- relationship with educators.
+    
+
+### Together
+
+> **A new way for francophone children in Canada to experience stories and learning without another screen.**
+
+---
+
+## 7 — Imagine...
+
+Pick ONE strong example.
+
+### Example
+
+**[TFO Universe] × Lunii**
+
+The child recognizes a character from TFO.
+
+But instead of replaying the television episode, they enter a completely new audio adventure.
+
+They choose where to go.
+
+They make decisions.
+
+They discover.
+
+They become part of the story.
+
+> **Same universe. New story. No screen.**
+
+---
+
+## 8 — Let's Explore It Together
+
+We are not arriving with a predetermined business model or finished product.
+
+We believe there is enough strategic alignment between TFO and Lunii to explore what we could build together.
+
+### The Ask
+
+> **Would Lunii be interested in exploring a TFO × Lunii collaboration with us?**
+
+## Meeting Outcome
+
+- 🟢 Interested → define Phase 2
+    
+- 🟡 Interested, different direction → explore / adapt
+    
+- 🔴 No strategic fit → document learning and close
+    
+
+## Questions for Lunii
+
+- What are Lunii's priorities for Canada?
+    
+- Which audiences are they trying to grow?
+    
+- How do they normally structure IP partnerships?
+    
+- What makes a content partnership attractive to them?
+    
+- Which TFO assets or capabilities interest them most?
+    
+- Would they prefer an existing IP, original concept, educational collection, or another model?