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+# TFO × Lunii — Data Pack
+
+> **Purpose:** Gather the strongest evidence demonstrating why TFO is a valuable partner for Lunii.
+
+## Key Numbers
+
+|Metric|Value|Period|Source|Why it matters to Lunii|
+|---|--:|---|---|---|
+|TFO.org users|TBD|TBD|TBD|Demonstrates digital reach|
+|Youth video views|TBD|TBD|TBD|Demonstrates consumption of youth content|
+|Youth audience|TBD|TBD|TBD|Demonstrates access to target audience|
+|Ontario reach|TBD|TBD|TBD|Demonstrates strength in core market|
+|Canada outside Quebec|TBD|TBD|TBD|Demonstrates unique francophone reach|
+
+## Digital Reach
+
+### TFO.org
+
+- Monthly users:
+    
+- Annual users:
+    
+- Video views:
+    
+- Youth content consumption:
+    
+- Mobile / tablet usage:
+    
+- Geography:
+    
+
+### Apps / OTT
+
+- Installs:
+    
+- Active users:
+    
+- Viewing:
+    
+- Platforms:
+    
+- Relevant youth usage:
+    
+
+### Social
+
+- YouTube:
+    
+- Instagram:
+    
+- TikTok:
+    
+- Facebook:
+    
+- Other:
+    
+
+## Educational Reach
+
+### IDÉLLO
+
+- Registered users:
+    
+- Teachers:
+    
+- Schools:
+    
+- School boards:
+    
+- Geographic reach:
+    
+- Usage:
+    
+
+### Education Network
+
+- Ontario:
+    
+- Other provinces / territories:
+    
+- Partnerships:
+    
+- Relevant programs:
+    
+
+## Youth Content
+
+|Property|Audience / Usage|Age|Recognition|Notes|
+|---|--:|---|---|---|
+|TBD|||||
+|TBD|||||
+|TBD|||||
+
+## Francophone Canada
+
+Evidence demonstrating TFO's position within francophone communities in Canada.
+
+- Ontario:
+    
+- Outside Ontario:
+    
+- Schools:
+    
+- Fam