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SecondBrain/20 Work/Projects/2026/Lunii/04 - Lunii Pitch.md
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# TFO × Lunii — Pitch
> # Les univers TFO prennent vie sans écran.
## Objective
At the end of the meeting, we want Lunii to think:
> **TFO could bring something valuable and distinctive to Lunii in Canada. We should explore this further.**
We are **not** trying to close a deal in this meeting.
---
# Storyline
## 1 — Les univers TFO prennent vie sans écran
**Message:**
TFO and Lunii have an opportunity to extend francophone children's universes beyond the screen.
**Visual:**
TFO × Lunii
**Say:**
TBD
---
## 2 — TFO
**Message:**
TFO is more than a television network.
We are a francophone educational media organization with a direct relationship with children, families and educators.
**Proof:**
- TBD
- TBD
- TBD
**Say:**
TBD
---
## 3 — Our Audience
**Message:**
TFO already reaches the children and families that could be relevant to Lunii's Canadian growth.
**Key numbers:**
- TBD
- TBD
- TBD
**Say:**
TBD
---
## 4 — Education
**Message:**
TFO brings something beyond content: an established relationship with the educational ecosystem.
**Key numbers:**
- TBD
- TBD
**Potential contribution from Education:**
TBD
---
## 5 — Our Universes
**Message:**
TFO has characters and universes that can live beyond video.
### Universe 1
TBD
### Universe 2
TBD
### Universe 3
TBD
---
## 6 — Why TFO × Lunii
### Lunii brings
- screen-free experience;
- audio storytelling expertise;
- interactive storytelling;
- direct relationship with families.
### TFO brings
- francophone youth universes;
- educational expertise;
- Canadian francophone perspective;
- audience and distribution;
- relationship with educators.
### Together
> **A new way for francophone children in Canada to experience stories and learning without another screen.**
---
## 7 — Imagine...
Pick ONE strong example.
### Example
**[TFO Universe] × Lunii**
The child recognizes a character from TFO.
But instead of replaying the television episode, they enter a completely new audio adventure.
They choose where to go.
They make decisions.
They discover.
They become part of the story.
> **Same universe. New story. No screen.**
---
## 8 — Let's Explore It Together
We are not arriving with a predetermined business model or finished product.
We believe there is enough strategic alignment between TFO and Lunii to explore what we could build together.
### The Ask
> **Would Lunii be interested in exploring a TFO × Lunii collaboration with us?**
## Meeting Outcome
- 🟢 Interested → define Phase 2
- 🟡 Interested, different direction → explore / adapt
- 🔴 No strategic fit → document learning and close
## Questions for Lunii
- What are Lunii's priorities for Canada?
- Which audiences are they trying to grow?
- How do they normally structure IP partnerships?
- What makes a content partnership attractive to them?
- Which TFO assets or capabilities interest them most?
- Would they prefer an existing IP, original concept, educational collection, or another model?